WEB STRATEGY & OPERATIONS
Most organizations treat their website as a project.
The highest-performing organizations treat it as a product.
I'm Casey, and that's where I come in.
THEN
Traffic
Leads
Content
Campaigns
Redesigns
NOW
Revenue
Customer Experience
Self-Service
Optimization
Continuous Delivery
Modern websites require ownership, governance, experimentation, and continuous optimization.
The Modern Web Function
For most organizations, the website has become the intersection of marketing, sales, customer experience, operations, analytics, and AI discovery.
01
Campaigns, messaging, and content distribution.
02
Lead generation, pipeline acceleration, and conversion.
03
Self-service, onboarding, support, and adoption.
04
Insights that guide decision-making and experimentation.
05
Governance, workflows, publishing, localization, compliance.
06
Visibility through AI search, answer engines, and assistants.
Examples of web strategy, operations, governance, and optimization work.
View Case StudiesCircle internet financial
Brought in to modernize Circle's web function by establishing governance, operational processes, technical standards, and scalable systems that transformed web from a reactive execution team into a strategic business capability.
View Case Study →Portnox security
Led web strategy, experimentation, and optimization initiatives that transformed the website into a measurable growth channel by improving conversion, user experience, and marketing operations.
View Case Study →Webex events
Supported the integration of Webex Events into Cisco's digital ecosystem by modernizing the website, improving user experiences, implementing experimentation, and aligning digital operations with enterprise standards.
View Case Study →Florida international University
How infrastructure modernization, governance, and operational improvements transformed the management of a 300+ website ecosystem.
View Case Study →
