WEB STRATEGY & OPERATIONS

Case Studies

In-depth projects that show how strategy, operations, governance, and technology come together to create better web experiences and stronger business outcomes.

4

Projects

3

Industries

13

Years of Experience

Technical illustration of a website architecture with interconnected experience, content, technology, operations, and governance layers.

01

Fintech

Building The Modern Web Function

Rebuilt the web function at Circle by establishing governance, operational processes, technical standards, and scalable systems that transformeda reactive execution team into a strategic business capability

02

Enterprise Tech

Driving Growth Through Experimentation & Optimization

Led web strategy, experimentation, and optimization initiatives that transformed the website into a measurable growth channel by improving conversion, user experience, and marketing operations.

03

Enterprise tech

Scaling Digital Experiences During Enterprise Integration

Supported the integration of Webex Events into Cisco's digital ecosystem by modernizing the website, improving user experiences, and aligning digital operations with enterprise standards.

04

Higher education

Modernizing Digital Operations Across Higher Education

Managed the modernization of a 300+ website ecosystem through infrastructure improvements, governance, and operational optimizationto deliver a more secure, scalable, and efficient digital presence.